Ecommerce platforms are online software applications that allow businesses to create and manage online stores, enabling them to sell products or services over the internet. These platforms provide businesses with the tools necessary to set up an online store, manage inventory, process payments, and handle shipping and fulfillment.
Ecommerce platforms come in various forms, ranging from simple website builders with ecommerce functionality to comprehensive software suites designed for larger businesses. Some of the most popular ecommerce platforms include Shopify, WooCommerce, Magento, and BigCommerce.
These platforms typically offer a range of features, including customizable storefront templates, product catalog management tools, secure payment processing, order and inventory management, shipping and fulfillment tools, and analytics and reporting. They also often offer integrations with various third-party applications, such as marketing automation software, customer relationship management tools, and accounting software.