Amazon uses its own proprietary ecommerce platform for its website and online marketplace. The platform is known as Amazon Marketplace or Amazon.com, and it is built on a highly scalable and robust technology infrastructure. Amazon’s platform is designed to handle millions of transactions per day and to provide a seamless shopping experience for customers.
The platform includes a range of features for sellers, including tools for product listings, inventory management, and order processing. It also includes a variety of payment and shipping options for customers, as well as advanced security features to protect sensitive information.
In addition to its own platform, Amazon has also developed a range of tools and services for third-party sellers, such as the Amazon Webstore platform and the Amazon Fulfillment service. These tools allow sellers to build their own ecommerce websites and leverage Amazon’s logistics and fulfillment capabilities to deliver products to customers.