Nike operates its own ecommerce platform, Nike.com, where customers can purchase Nike products directly from the company. Nike.com is powered by a proprietary ecommerce platform developed in-house by Nike’s technology team. Nike has invested heavily in developing its own technology platform to control its brand experience and optimize its ecommerce operations. Additionally, Nike also sells its products on other ecommerce platforms such as Amazon and Zalando.
Curious Guy Changed status to publish March 21, 2023