Flipkart Reiterates BIS Compliance: What Every Seller Must Know in 2025
As an e-commerce seller, staying compliant with market regulations is not just a formality — it’s a critical part of building a sustainable and trustworthy business. Recently, Flipkart emphasized its ongoing commitment to maintaining a safe, regulated marketplace by reminding sellers about the mandatory Bureau of Indian Standards (BIS) compliance requirements for applicable product categories.
Why This Compliance Notice Matters
In 2025, BIS enforcement has become stricter than ever. Several high-profile raids by the Bureau of Indian Standards (BIS) were carried out at Flipkart and Amazon warehouses, uncovering uncertified products such as toys, insulated flasks, casseroles, and steel bottles. The Government of India has made it clear that non-compliance will not be tolerated — and penalties can include imprisonment or fines up to ten times the value of the goods.
- Mandatory BIS Certification
Any product that falls under the BIS applicable category must carry the Standard Mark (ISI or CRS) on the product itself, its packaging, or label — under a valid license. Before listing or selling on Flipkart, sellers must ensure their items meet the relevant BIS standards to avoid enforcement action. - Regulatory Compliance Is Non-Negotiable
Selling or even storing products that legally require a BIS mark — without a license — is a cognizable offence, meaning authorities can take direct legal action, including arrest without a warrant. Sellers are strongly urged to check their inventory and confirm that all mandated items are properly certified. - Immediate Action Required
If you have any product listed or stored that falls under mandatory BIS certification but lacks the official Standard Mark, remove it immediately. Flipkart’s Seller Action Framework (SAF) allows for strict measures against such listings, and government regulators are actively inspecting products for compliance. - Enforcement and Platform Checks
Flipkart is implementing inbound quality checks at Fulfillment Centers (FCs). Any product arriving without the BIS mark on its packaging will be rejected at entry. In extreme cases, repeat violators may lose selling privileges or face legal proceedings. - Seller Support and Resources
For clarification or product-specific guidance, sellers can reach out directly to Flipkart’s Seller Support Team or consult official BIS resources:
Scheme-I (ISI Mark Scheme): For products under manufacturing-based certification (e.g., electrical appliances, toys).
Scheme-II (Compulsory Registration Scheme): For electronics and IT products under BIS registration.
For accurate details, always refer to BIS’s official documentation and the Flipkart Seller Learning Center.
- Legal Consequences of Non-Compliance
Failure to comply with BIS regulations can lead to imprisonment for up to two years or fines reaching ten times the value of the non-compliant goods. The BIS Act, 2016 empowers authorities to take direct enforcement actions — including search and seizure operations.
Final Thoughts
As someone deeply involved in e-commerce, I see this as a wake-up call for sellers to prioritize compliance as much as sales. Beyond meeting Flipkart’s requirements, BIS certification reinforces your brand’s credibility, safety, and consumer trust.
So, if you haven’t yet verified your listings, now’s the time. Compliance isn’t just about rules — it’s about protecting your business for the long run.
