The following is a list of my evaluation criteria:
Is the user interface (UI) neat and appealing? Is it simple to understand and master? Is there good tech assistance, user help, tutorials, and training at the company?
Functionality & Features:
Cross-Channel Tracking — Can the software recognise and track consumer interactions across many channels throughout the buying process?
Analytics and reporting – Embedded analytics and ad hoc reporting should be included in any CRM application.
Data Visualization — Does the programme provide a variety of alternatives for data visualisation? Can you easily manipulate the information you’ve gathered in various ways?
Analyze User Intent – Is the technology capable of analysing information about the user’s intentions? Is it simple to integrate with other tools, particularly common e-commerce solutions such as content marketing software, product lifecycle management software, and marketing software? Do you have any pre-built integrations?
Value for money: Is the pricing reasonable in relation to the features, capabilities, and use case? Is your price straightforward, transparent, and adaptable?