By its very nature, social media is an ideal platform for encouraging customers to talk about your company. A person’s whole audience, including family, intimate friends, colleagues, and more extensive networks of contacts, could be exposed to one raving post. Make sure your technical architecture allows you to easily share your content, make referrals, and track your progress over time.
In these circumstances, personalization is also critical. According to one survey, 81% of social media users said their purchases are influenced by their friends’ social media posts. If someone clicks on anything one of your customers have shared, make every effort to direct them to a customised landing page that reinforces their emotions of trust.
Recognize that they are a recommendation, and consider utilising wording that expresses any rewards or discounts you’re offering them as a result. To improve the user experience and maximise conversions, reduce any cognitive conflict between a personal reference and the landing page.