Flipkart’s New Rate Card Effective from 18th May 24
A New Rate Card has been introduced, designed to empower your business with greater transparency, competitiveness, and value creation. The Rate Card has been revamped to address two crucial concerns: complexity and ensuring settlement clarity. This simplification aims to make doing business with Flipkart more cost-effective for sellers while simultaneously increasing their business.
The new rate card will go live on May 18, 2024. Sellers are being provided with the updated rate card now to ensure sufficient time for familiarization.
Here are the 7 key highlights of the new rate card:
- Simplified Rate Card Structure*: The rate card has been streamlined from four components (fixed, commission, collection, shipping) to two (fixed + commission) for perfect settlement clarity. This allows sellers to manage their costs more effectively.
- Competitive Rate Card: The new rate card offers improved competitive costs compared to the previous version, reflecting a commitment to supporting business growth while maintaining competitiveness in the market.
- Enhanced Customer Value: The updated rate card empowers sellers to offer enhanced value to their customers, driving growth for their business. Seller settlement value remains clear and transparent, ensuring clarity regardless of any customer-side changes made to products, facilitated by the new rate card structure.
- Simplified Shipping Costs: The shipping policy has been updated to promote transparency and fairness. Shipping under 500g within local and zonal regions will not incur separate charges. A surcharge will be applied to national shipping and weight categories exceeding 500g.
- Cheaper Rate Card for Fulfillment by Flipkart (FBF): More competitive FBF rates have been introduced to empower sellers to streamline their operations at a larger scale. By prioritizing fast delivery, products will reach customers swiftly, thereby enhancing their overall shopping experience.
- Introducing Express Air Shipping: Sellers now have the option of Express shipping via air, ensuring even faster delivery to customers. Contact your Flipkart account manager or seller support to access this feature.
- Increased Visibility, Higher Returns on Ads: An anticipated surge in business is expected due to the enhanced value for customers facilitated by the updated rate card. To help sellers make the most of this growth opportunity, exclusive advertising offers have been developed.
- Experience up to 20% higher ROI with Single Click campaigns in May, exclusively for Apparel.
- Receive Rs 3,000 worth of Ad credits in June, July & August when you spend Rs 10,000 (PLA/PCA) in May.
- Receive Rs 1,500 worth of Ad credits in June, July & August when you spend Rs 5,000 (PLA/PCA) in May.
For detailed fee information across slabs, please consult the following:
Please watch the explanatory video below on : Flipkart New Rate Card | Selelr Fee Structure Changed | New Settlement Calculation
*New rate card excludes specific verticals
To seamlessly execute these large-scale changes for settlement clarity to the seller community, you may notice adjustments/modifications in customer-facing attributes, in order to retain your existing settlement values. For any queries or concerns, please reach out to our seller support team.
Please take note that to capitalize on this anticipated surge, adherence to service standards is required, with no cancellations or RTD breaches on the seller’s end.
We believe these updates will streamline your selling experience on Flipkart. Our dedicated seller support team and account managers are here to assist you with any queries or concerns you may encounter.
