Myntra is an Indian e-commerce company specializing in fashion and lifestyle products. It was founded in 2007 and is based in Bangalore, India. Myntra offers a wide range of products, including clothing, footwear, accessories, and beauty products, from both national and international brands. The platform operates as an online marketplace, where sellers can list their products and customers can browse and purchase them. Myntra provides a convenient and secure shopping experience, with features such as cash on delivery, easy returns and exchanges, and 24/7 customer support. Myntra’s app and website are accessible on both desktop and mobile devices, making it easy for customers to shop from anywhere, at any time.
Flipkart acquired Myntra
In May 2014, Flipkart, one of India’s largest e-commerce companies, acquired Myntra for an estimated sum of INR 2,000 crore (approximately USD 280 million). The acquisition was seen as a strategic move by Flipkart to strengthen its position in the online fashion and lifestyle market, as Myntra was already a well-established player in the space. Following the acquisition, Myntra continued to operate as an independent platform, with its own brand and identity, but leveraged Flipkart’s resources and expertise to expand its offerings and reach. The acquisition has helped both Flipkart and Myntra to capture a larger share of the growing Indian e-commerce market and offer a wider range of products and services to customers.
Sell on Myntra - Complete Guide
There are several reasons why a seller may choose to sell on Myntra:
Benefits of Selling on Myntra
Large customer base: Myntra has a large and growing customer base, providing a ready market for sellers to reach out to.
Strong brand reputation: Myntra is a well-known and respected brand in the Indian online fashion and lifestyle market, providing credibility to sellers and helping to attract customers.
Convenient and easy platform: Myntra provides a user-friendly platform for sellers to list and manage their products, making it easy for them to reach customers and grow their business.
Wide range of products: Myntra offers a wide range of products, including clothing, footwear, accessories, and beauty products, allowing sellers to reach a diverse customer base with their offerings.
Marketing support: Myntra provides marketing support to sellers, helping them to increase visibility and reach more customers.
Payment and logistics support: Myntra handles payments and logistics for sellers, making it easy for them to manage their business without worrying about these complex and time-consuming processes.
Competitive commission: Myntra charges a competitive commission fee, allowing sellers to maximize their profits and grow their business effectively.
Documents Required for Myntra Seller Registration
The first criteria to sell on Myntra is seller must have a registered business in India. It can be a Sole Proprietorship Firm, Partnership Firm, Limited Liability Partnership, Private Limited Company, OPC, etc
Next you need to apply for GST and get a GSTIN.
To register as a seller on Myntra, you will need to provide the following documents:
PAN card: A copy of your PAN (Permanent Account Number) card, issued by the Indian Income Tax Department, is required for tax purposes.
GST registration certificate: If you are registered for GST (Goods and Services Tax), you will need to provide a copy of your GST certificate.
Bank account details and Cancelled Cheque: You will need to provide your bank account details, including the account number, IFSC code, and account holder name, in order to receive payment for your sales. You will be asked to upload a cancelled cheque for bank verification.
Brand Approval Letter or Trademark Certificate: You will need to provide Brand Approval Letter from Trademark owner or a Trademark Certificate incase it’s your own brand.
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Seller Onboarding Time
Within 15-45 business days depending on whether you fulfil Myntra’s defined selection criteria.
Fulfilment channels
- Self Fulfilment
- Myntra Fulfilment
Myntra Seller Payment Cycle
15 day payment settlement cycle from the date of delivery of products to customers
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Sunil Kumar Sah @DigitalSunilSah
Sunil is an E-commerce Seller, Blogger, YouTuber and Digital Marketer. He is a digital enthusiast and passionate about Online Selling. He loves sharing his knowledge and experiences on eCommerce in this blog and on his Hindi YouTube Channel “Ecommerce with Sunil” and the English Channel “Ecomsprint“
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