If you are a Manufacturer or Marketer then you are planning to expand your Business Online then you have thought about “How to build your Brand Online”.
Here in article we will discuss the basic of Branding and discuss few strategies on building a successful brand online.
What is a Brand, Why Should You Care?
A brand is a company’s identity. It is what distinguishes one product from another and it also tells customers what to expect from the product or service.
A strong brand is not just about a logo or color scheme, but it’s about who you are, what you stand for, and how you are different than your competitors.
It’s important to have a strong online presence in order to create a recognizable brand. This can be done by building up an online presence on social media platforms such as Facebook, Twitter, LinkedIn and Instagram. Websites and blogs should also be established to further build the company’s online presence.
According to a study by research firm Experian Marketing Services, nearly 80% of consumers use social media as their primary source for brand information, even though just 28% are willing to pay more for products from brands they follow on social networks.
Online Marketing Strategies that Top Brands use
Online marketing is a tricky field. Brands need to figure out how to use the internet and social media to make themselves stand out. There are many different strategies that brands can use to make their brand popular.
Some of these strategies include:
– Creating a blog or website
– Building an email list
– Using social media
– Creating a social media page
– Promoting their business with affiliate marketing
– Conducting inbound marketing
– Using banner ads
Some of these strategies require a large budget, while others are free. Even though the strategies discussed are free, brands need to make sure that they use them in their best interest.
How To Develop A Strategy To Promote Your Brand Online
The first step to developing a strategy is identifying the goals of the company. What are the company’s objectives? What do they want to achieve?
✅ Identify your target Audience and their Interest
In order to develop a strategy, it is important to know who your target audience is and what their needs are.
The next step would be to identify where your target audience congregates online. Identify what sites they visit, what social media platforms they use, and how often they visit these sites or use these platforms.
Important Points Light Box
This will help you determine how you should promote your brand online in order to reach them. Once you know where your target audience is congregating, you can find out what they are interested in and get ideas on how to interact with them.
Use online research tools such as Google Trends to determine the popularity of certain topics related to your brand. Use this information to gauge what trends or topics people are discussing and find ways to capitalize on it.
✅ Using Social Media to spread Brand Awareness
Take advantage of social media platforms such as Facebook, Twitter, Instagram and Snapchat to find out what people are talking about. Check out hashtags that are trending on these platforms so you can find like-minded groups or individuals that may be interested in your product.
✅ Build a Brand Website
Establishing a website is the first step in creating a brand strategy. A website is the focal point of an online presence, and it can have many different purposes, from announcing new products to giving company news to letting buyers know about discounts.
Websites are built using a variety of different programs and platforms; for example, WordPress for blogs, Shopify for e-commerce websites , and Drupal for content management systems.
✅ Eamil Marketing for Brand Awareness
Email marketing is one of the most effective ways to reach customers and potential customers. It is also a great way to build brand awareness. There are many ways to use email marketing for branding purposes. One of them is collecting email addresses from potential customers and sending them personalized emails with helpful tips and advice.
Create a strategy of how to collect email addresses to send your own emails or sending an email to a list that already exists. An email list can be compiled from your website’s visitors, friends, family members and existing customers.
✅ Promote Brand with Paid Ads
Paid advertising is a powerful tool for promoting a brand. There are many ways to promote a brand with paid ads – Facebook, Google, and YouTube are just some of the platforms that can be used.
Facebook ads are a cost-effective way to reach your target audience. With Facebook ads you can promote your page, post or event to people who fit your desired demographic criteria. You can also use them to promote your products or services in order to increase the number of likes on your page and build an engaged following.
Google AdWords is another popular paid advertising platform for online marketers. It allows advertisers to place text ads on Google search results pages and partner sites across the web. With this platform, advertisers can choose from different ad types like Text Ads, Image Ads, or Video Ads which can be targeted to specific demographics.
The Bottom Line
The online world is a place where people can shape their own identities. It is also a place where businesses can market themselves and build a successful brand. Brands in the 21st century are more digital than ever. More than half of all consumers will research a business on social media before visiting their store or website. This means that a business has to make sure that they are presenting themselves the right way online if they want to get ahead in the modern digital marketing world.
Let us know your feedback on this article “How to build your Brand Online?” in the comments below 👇
Sunil Kumar Sah @DigitalSunilSah
Sunil is an E-commerce Seller, Blogger, YouTuber and Digital Marketer. He is a digital enthusiast and passionate about Online Selling. He loves sharing my knowledge and experiences on eCommerce in this blog and on his Hindi YouTube Channel “Ecommerce with Sunil“