Flipkart-owned Shopsy is the talk in the market because of the recent promotion campaign going on for “Shopsy Big Billion Days” and “Shopsy Super Star Deals”.
Shopsy Brand Ambassador
Shopsy, which is owned by Flipkart, has onboarded Sara Ali Khan as Shopsy Brand ambassador.
Head of marketing and growth at Shopsy by Flipkart, Madhuvanthi Ananth said that they wanted to draw attention to the campaign and they wanted to make the narrative of the advertisement to be over-the-top in order to stand out in the crowd.
Why was Sara Ali Khan chosen as Shopsy Brand Ambassador?
The team wanted someone who can do justice to the creative. Having seen the work that Sara Ali Khan has done we could think of any but her only as the best choice.
The campaign emphasizes Shopsy’s value propositions of accessibility and affordability across a wide range of products with a focus on the female consumer segment.
Shopsy is primarily targeting non-metro markets as this is the segment of customers who are looking forward to online shopping. The platform needs to match their expectation. So the product being offered on the platform need to be affordable yet good in quality.
Sara Ali Khan's Experience with Shopsy Promotion Campaigns
Sara Ali Khan said that she’s thrilled to be part of this Shopsy campaign, as she personally loves shopping online.
She was very excited about getting a great deal. The Youth of India is also looking for a platform like Sopsy which is trustworthy, accessible and affordable.
Few of the creatives are run by Shopsy featuring Sara Ali Khan as the Shopsy brand ambassador.
Shopsy was launched in India in July 2021 as a social commerce platform where resellers can do reselling through various Social media or can do direct purchases as well.
The categories of products that are available on Shopsy are primarily fashion and beauty, home and kitchen, and electronics among others.
If you talk about the consumer base on Shopsy, presently 65% of the consumer belongs to Tier 2 and Tier 3 cities.
Shopsy has seen a 1.4x growth in the consumer base belonging to the Northern and Western regions of India.
Today’s office has over 2.5 lakh sellers across India on the platform and over 150 million products listed on it.
“We were targeting 100 million users on Shopsy by 2023 based on the customer traction. But now we have already crossed that number ahead of the target,” said Adarsh Menon. Adarsh Menon is the senior vice president and head, of new businesses (Shopsy, Cleartrip, ReCommerce) at Flipkart, in an interview.
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Sunil Kumar Sah @DigitalSunilSah
Sunil is an E-commerce Seller, Blogger, YouTuber and Digital Marketer. He is a digital enthusiast and passionate about Online Selling. He loves sharing his knowledge and experiences on eCommerce in this blog and on his Hindi YouTube Channel “Ecommerce with Sunil” and the English Channel “Ecomsprint“