Customer satisfaction is important for any online marketplace may it be Flipkart, Amazon, Paytm, etc; and in order to accomplish it, they need to conduct rigorous quality checks throughout the product’s life cycle, from storage to delivery.
Every eCommerce marketplace follows a thorough brand authorization and verification process to ensure that their consumers do not receive fake/defective/low-quality products and that there is no brand infringement on their platform.
To have a seamless selling experience, you’ll need brand authorization/ownership paperwork from the owners of the respective brands whose products you are planning to sell or list.
Sellers who are unable to submit or who fail to pass verification may be barred from selling on these platforms. In case they found any intellectual property violations, your seller account may get deactivated or you may be permanently banned from selling.
So, its always recommended to get a brand authorization letter before listing