They were scrolling through the TikTok timeline when they noticed a decent-sized account growing pretty quickly. They have seen this product in the past and after they realized just how fast this account was growing and how positive the comments were, we knew we had to do it.
They also knew based on the product that it fits a few criteria for when we decide to test a product out.
The product had a major wow factor.
The product had high-profit margins, the product was great for Xmas shopping and gifting.
We both made two accounts and began testing right away. On the first day, Oscar and I uploaded 5-6’videos on both accounts. We replicated our competitors’ most viral videos as well as recreated our own videos.
We used trending hashtags and used about 3 hashtags,2 broad and 1 product related.