Program Elevate Complete Guide 2022
Flipkart Program elevate is a new concept brought for Flipkart Sellers. Let us begin by understanding the program in details:
What is Program Elevate?
Program Elevate is a growth based program launched on March 01, 2022. The program rewards you for your sales growth achieved on the platform.
As a part of the program, you will certain sales targets for each month and upon their completion, you will receive respective rewards.
The targets are calculated based on your past sales performance.
Now, let’s move to the eligibility criteria of the program
How to be eligible for the program?
Grow your sales as per the benchmarks provided to you every month. The greater your growth, the higher will be the rewards.
Receive rewards Gain the rewards based on your growth performance.
How can you grow your sales?
Key areas to focus:
Working on the following factors will help you increase your sales.
2. Product pricing
3. Delivery speed
Now let us deep dive into the reward construct
How are the rewards calculated?
Once the targets are met, Flipkart will evaluate your performance and you will receive the reward for the net sales done, in the form of a rebate percentage. The following table with examples will explain the reward construct in detail:
Target level Target (Gross units in March 2022) Reward (% of Net GMV) 1000 Nil 1000-1200 1.2% $3 1200-1400 1.5% s4 1400+ 1.8% puey to
Upon successful completion of the targets, you will be evaluated based on the sales units. For the benchmarks met in March 2022, you will receive the reward by April 15, 2022. Let’s understand the reward criteria for each target level based on the table:
Less than S1– Suppose your sales for the previous month is 1000 units and the sales for the month of March 2022 is less than 1000 units, you will not be able to receive the reward.
Between S1 & S2-If your sales falls between 1000-1200 units, you will receive 1.2% of your net GMV. If your net GMV as of April 15, 2022 is 3.5 lakhs, you will receive 1.29% of 3.5 lakhs, i.e, 4200 INR.
Between S2 & S3-If your sales falls between 1200-1400 units, you will receive 1.5% of your net GMV. if your net GMV as of April 15, 2022 is 3.5 lakhs, you will receive 1.5% of 3.5 lakhs, i.e, 5250 INR.
More than S3– If your sales is more than 1400 units, you will receive 1.89% of your net GMV. if your net GMV as of April 15, 2022 is 3.5 lakhs, you will receive 1.8% of 3.5 lakhs, i.e, 6300 INR.
How to Track Flipkart Seller Performance
Here is how you can keep a track of your sales performance.
To track your sales, Flipkart will be sending periodic reports to you about your performance.
The report will be sent three times with your actual performance and the difference you will have to bridge to achieve to meet the targets. The reports for April 2022, will be sent on April 15th and April 23 respectively.
For the month of April2022, the reward is based on your performance till April 30, 2022, &, you will get the final qualified status by May 15, 2022. However, the actual amount of reward is subject to net GMV and hence will be communicated to you by 15th May only.
Hope you are clear with the program. Grow your sales and grow your rewards!
Sunil Kumar Sah @DigitalSunilSah
E-commerce Seller, Blogger, YouTuber
Sunil is a digital enthusiast and passionate about Online Selling. He loves sharing my knowledge and experiences on eCommerce on this blog and his YouTube Channel “Ecommerce with Sunil“